A Precious Stone For Your Precious One

So you treasure someone and you want to show it.

Whether it's your spouse, girlfriend, boyfriend, mother, father, brother, sister, son, daughter, grandson, granddaughter, friend, lover or whatever, a jewelry gift is a winning gift for a known jewelry lover.

Even in today's age of enlightenment and educated choices, there are still some folks who feel embarrassed about gifting a gemstone jewelry piece that does not have a real gemstone set on it.

If there's anyone to blame for this stigma, it's the giant diamond cartels who have spent billions of dollars running brainwashing-level advertisements that have polluted an entire generation with the doctrine that diamonds are the ultimate symbol of love and commitment-- and attempting to convince each that anything less is something of which to to be ashamed.

Not anymore.

More and more people are realizing the false scarcity tactics being employed by diamond companies just to artificially push the prices of their gemstones up-- all without actually increasing the intrinsic value of what are, after all, pretty common stones in nature.

They're not fooling as many consumers any longer.

Many jewelry buyers now understand that quite a bit of the real value of most everyday jewelry comes not so much from the real or fake stone set on it, but from the precious metal from which the piece is made.

This is not to say that genuine gemstones have lost their value. While natural diamonds are likely the most over-priced commodity in the history of commerce, many natural gemstones do have rarity and intrinsic value. It's the paradigm that surrounds the entire jewelry industry of buying and selling that has shifted sharply in the last few years.

In fact, diamond simulant jewelry alternatives have been slowly but steadily increasing their market share year after year for decades. And as the share of the pie increases for non-diamond alternatives, the diamond cartel’s once firm hold on the jewelry market has been challenged.

We’re not saying that on your next jewelry purchase, you should totally skip gemstones.

To the contrary, go ahead and choose the gemstone you want to be set on your next ring, pair of earrings or necklace pendant; we’re simply encouraging educated, modern consumers to be sure to make a jewelry purchase decision based on what you truly want and what you truly value-- and not what a multi-billion dollar industry wants you to think.

And despite the many artificial diamond simulant options available-- including our own lab-created white sapphires-- if you do find yourself wanting to set a genuine gemstone on your next jewelry piece, we’d like to invite you to consider a choice for a natural, genuine white sapphire.

Although not nearly as well-known as the popular blue sapphire, as expensive as the orange-pink padparadscha sapphire, or as sought after as pink or green sapphires, pure white sapphires hold their own being the rarest of all sapphire varieties.

Historically, those seeking diamond-level sparkle in a diamond substitute have dismissed white sapphires in favor of the more brilliant cubic zirconia or even the moissanite stone (which a jeweler can tell you actually sparkles way more than a natural diamond).

White sapphires, on the other hand, exude a different kind of aura and exhibit a different kind of mystique.

In fact, when set properly on a jewelry piece, white sapphires seem to give off an ethereal glow, as compared to a diamond's (or diamond simulants) brilliant shine.

Some say if a diamond sparkles like the sun in summer, white sapphires shine like a full moon in winter.

No wonder, white sapphires are gaining popularity among jewelry aficionados.

And quite rightfully so.

White sapphires are actual precious gemstones. They may not have the same price tags as their more pricey cousins, but they most certainly share the same stock.

And that's all the more reason to go for white sapphire when you shop for your next jewelry piece.

Not only will you keep from breaking the bank but you can be confident in the fact that you're actually getting a genuine precious gemstone on your jewelry piece.

So the next time you're looking to buy a precious stone for your precious one, look no further than WhiteSapphire.com white sapphires.

Unspoiled. Untouched. All precious.

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